Cross Media Marketing - Integrated Communications

JFM Concepts, LLC.

Real Time Personalization

Profile Complete® identifies callers or visitors to a website and appends demographic information to the specific visitor in real time utilizing data from national sources. The web visitor is then provided personalized content based on their persona to maximize engagement and dramatically improve ROI.

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How does it work?

Ever been to a chain store and made a purchase where the clerk asks for your zip code? With the name gathered from the card used and this one piece of information, a full consumer profile is available on most web visitors. Profile Complete provides the mechanism to gather name and zip code without the need for a point of sale transaction – or any sale at all! Alternatively, use only the phone number to identify visitors, assign a persona, and serve personalized content.

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