Why direct mail in the electronic age?
Getting Your Message Noticed With VDP Complete®
According to the United States Postal Service, the average consumer is exposed to
approximately 5980 marketing messages daily. On average, they notice 52 and pay
mind to only 4. So how does your message become one of the 4?
There is a daily “Mail Moment” in virtually every household and business in the
United States. A staggering 98% of people check mail daily and 77% at the first
opportunity. No other marketing channel even comes close. The sorting process takes just a split second per piece and has 3 results; bills,
read, and junk. Variable data pieces that speak directly to the prospect with personalized
information have the best chance of surviving the sorting process and being one
of the .00067% marketing messages that are noted.
Environmental Concerns
By targeting only the best prospects with relevant content, firms can dramatically
reduce the environmental impact of their direct marketing effort. Rather than blanketing
a city, marketers can select only those prospects that have already expressed interest
in a product or service and dramatically reduce wasted mail.
There is a significant environmental impact to limiting the paper, ink, electricity,
and fuel required to create, print, and deliver millions of mail pieces. The best
news is that the number of quality leads and sales generated does not need to suffer
as a result of “going green.”
A VDP Complete marketing program includes everything required to conduct a sophisticated
direct mail campaign that is supported by the web to build brand awareness, enter
the sales cycle at the right time, and capture current sales opportunities.
Methodology
The VDP Complete methodology is a unique process that allows marketing efforts to
target only the most likely candidates and to track both their interest and response.
Metrics determine which efforts are successful and resources can be directed toward
the most effective ones.
Our proprietary data analysis system determines the best prospects to target by
using the current customer file and other sources to determine key demographics.
The results are used to create a personally customized, highly targeted, dynamic
campaign that changes to the specific demographics of each customer or prospect
you mail. The result is an increased response rate without a corresponding increase
in budget. A VDP Complete campaign utilizes:
- The latest database marketing, online, and printing technology
- Performance metrics
- Detailed tracking
- Tailored messages and offers for each target group
- Customized mail pieces and web pages based on demographics & personal information
- Personalized web URL's and opt-in marketing
- For entering the sales cycle at the right time, lead generation, increasing sales,
and building brand awareness, VDP Complete delivers measurable performance.
Find out more today! Contact us or read more about our program...