Easily Incorporate Real Time Personalization
Integrating Profile Complete into your existing marketing mix can be accomplished by driving respondents from any channel to either a unique phone number or a specially created landing page on the web. It’s that easy.
Indianapolis Motor Speedway
Vertical: Sports & Entertainment
Channels: Radio, TV
The Indianapolis Motor Speedway needed to improve tracking and determine the results of their broadcast marketing efforts. The landing page was able to accurately identify both the channel and number of responses created. For those listeners and viewers that visited the web page but did not convert to ticket sales, the Speedway was able to gather a prospect database of potential visitors to the Indianapolis 500 and other marquee events.
Vertical: Consumer Telephone
Channels: Direct Mail, Web, Radio
Rogers Cellular was seeking a method to segment and identify customers that visited the web in response to a variety of disparate marketing programs in print and broadcast. The campaign drove respondents to the web who were they were then offered one of five different specials based on the persona developed by the Profile Complete real time personalization utility. The results improved conversion that improved ROI and provided detailed reporting and accurate response metrics.
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