• Direct Mail with Variable Data Printing

Direct Response Marketing in the Digital Age

Variable data improves ROI

Marketers can coordinate real time personalization campaigns and cross media marketing efforts by using variable data print, email, and landing pages. In the new media landscape it is critical to get:

  • A personalized and relevant message
  • To the right customer
  • At the best time
  • On the right media
  • On the right device

Profile Complete helps accomplish this challenge by providing specialized offers and content to each individual based on a “persona” that is instantly identified. Variable content is served as the vistiro is identified on the fly, requiring no action or input from the marketer.

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Cross Media 101 Book Updated

Cross Media Marketing 101

Cross Media Marketing 101, The concise guide to surviving in the C-Suite is the perfect guide for executives and managers looking to be sure that they have considered the major challenges facing them as traditional marketing methods are eclipsed and even supplanted by new channels. Taking a completely agnostic approach to the marketing mix, the author offers practical insight into the changing marketing world and how marketing leaders can beat the odds. Order Now